The connected racecourse

EVERY RACE.
EVERY SCREEN.
ONE EXPERIENCE.

Connected technology for horse racing. From live broadcast graphics to racecourse equipment, digital displays and intelligent automation.

Real-time dataBroadcast graphicsRacecourse operations
Our core expertise

ONE RACECOURSE.
ONE CONNECTED ECOSYSTEM.

Practical, modular solutions that link racecourse equipment, data, production systems and every screen.

Tracklink Data focuses on the technology behind the complete racing-day experience. Choose a single service or connect multiple systems through a coordinated, automated environment.

Photo finish equipment shown in technical presentation
01 / CONNECT

Race Equipment Integration

Bring existing raceday equipment into a shared operational workflow.

Photo-finish interfacesWeighing scalesCountdown clocksSignals & lightingRace data feeds
Racecourse LED display photographed at an event
02 / DISPLAY

Displays & Broadcasting

Deliver synchronized racing information, graphics and sponsorship across every venue screen.

Giant screensTrackside LED bannersInternal TV networksDigital signageReplay kiosks
Broadcast control room with multiple monitors
03 / CONTROL

Racecourse Control Room

Centralize graphics, live feeds, event triggers and replay workflows for raceday operations.

Manual or automated graphicsVideo switchingRace recordingReplayAudio alerts
Horse racing broadcast screenshot featuring telemetry graphic
04 / INFORM

Fan Experience & Public Information

Live race information, big-screen entertainment, winner celebrations, interactive content and sponsor activations.

Runners & changesResultsRace information & interactive contentPhoto-finish imagesTracking visualizations
Broadcast expertise

RACING DATA.
BROUGHT TO LIFE.

From runner presentations and live timing to results and animated race analysis, our broadcast graphics capabilities translate racing information into compelling visuals for TV channels and venue screens.

  • Starting lists & race cards
  • Live timing & results
  • Runner identification
  • Fan-focused race graphics
  • Photo-finish integration
  • Custom graphics packages
  • Multi-screen delivery
  • Remote and onsite operation
Horse racing screenshot with live runner identification graphics
In real-world environments

TECHNOLOGY YOU
CAN SEE.

A visual introduction to the types of racecourse graphics, displays and operational environments we work with.

Images adapted from supplied technical presentations for illustrative purposes. They are not presented as Tracklink Data client references or completed projects.
RACE DAY LIVEON TRACK • 15:42
♞
THE MOMENTTHE FINISH.THE CELEBRATION.
WINNER CELEBRATION01LIVE ON SCREEN
LIVE CROWD MOMENTS
MAKE EVERY RACE
AN EXPERIENCE
GIANT SCREENS × LIVE CONTENT × AUDIENCE
More than race information

TURN RACE DAY
INTO A FAN EXPERIENCE.

Make every moment count — from the paddock to the finish line. Connect live race data, dynamic visuals and venue-wide content to keep audiences informed, engaged and entertained.

01 / LIVE STORYTELLINGRunner presentations, race previews, live results and winning moments.
02 / VENUE ENTERTAINMENTGiant-screen shows, countdowns, music cues, quizzes and audience interaction.
03 / SPONSOR ACTIVATIONBranded animations, dynamic campaigns and coordinated content across screens.
04 / PREMIUM EXPERIENCESDedicated content for hospitality areas, VIP lounges and public displays.
Create your fan experience ↗
Trackside racing screen showing horse racing footage
Interoperability first

YOUR SYSTEMS.
CONNECTED.

Tracklink Data integrates with third-party systems rather than replacing the technology that already works at your racecourse. Live timing, tracking, photo-finish and race data can feed broadcast graphics, giant screens and digital displays.

Tracking integration, not tracking hardware. We interface with existing tracking providers and turn the data they supply into clear, useful visual information.

Discuss an integration ↗
Built for raceday

SMARTER OPERATIONS.
BETTER EXPERIENCES.

01

Modular by design

Start with a TV graphics package, a giant screen or a control-room integration. Extend your solution as needs grow.

02

Automation when it matters

Use race status and live event triggers to update graphics, countdowns, recordings and venue information.

03

Built around your venue

Adapt visual identity, operating workflows, data connections and screen formats to each racecourse.

Modular technology

ONE SOLUTION OR THE COMPLETE PICTURE.

From a single display to an integrated racecourse environment.

Talk to Tracklink Data ↗
More than horse racing

LIVE GRAPHICS.
ACROSS EVERY SPORT.

Our broadcast graphics expertise extends beyond the racecourse. Discover a selection of live sports visuals and production capabilities, spanning eight disciplines.

Example of cycling broadcast graphics from supplied presentation01 / 08

CYCLING

Race results · Live timing · Rider data

Example of football broadcast graphics from supplied presentation02 / 08

FOOTBALL

Scoreboards · Line-ups · Match statistics

LIVE GRAPHICS
RUGBY
● LIVE DATA
03 / 08

RUGBY

Live score · Match clock · Player graphics

Example of basketball broadcast graphics from supplied presentation04 / 08

BASKETBALL

Game clock · Statistics · Live score

LIVE GRAPHICS
BOXING
● LIVE DATA
05 / 08

BOXING

Round clock · Fighter profiles · Results

LIVE GRAPHICS
BMX
● LIVE DATA
06 / 08

BMX

Start lists · Rankings · Race graphics

Example of skiing broadcast graphics from supplied presentation07 / 08

SKIING

Split times · Standings · Live results

Example of snowboarding broadcast graphics from supplied presentation08 / 08

SNOWBOARDING

Athlete information · Scores · Rankings

Selected images are adapted from supplied presentation material; rugby, boxing and BMX are conceptual graphics. Screenshots are for design review only and require rights and identity clearance before public launch.

Let's build something together

TAKE YOUR RACECOURSE FURTHER.

Tell us what you want to connect, automate or display. We'll explore a solution designed around your operation.

Contact us ↗